I. Brief Summary
Priya Parrish makes the case that you don't have to choose between returns and doing good and that the belief you do is the single biggest thing holding impact investing back. It is short, candid, and refreshingly unafraid of the field's messy parts: the jargon, the greenwashing, the ESG backlash. She is the CIO at Impact Engine and teaches at Chicago Booth, so this is a practitioner's primer.